LZCHN’s Blog

今天给大家介绍下yandex.ru的一些基本情况，让大家慢慢了解yandex.ru.

这个是yandex.ru的首页截图，虽然看过去都是俄语，但是没关系，有搜索框嘛呵呵。接着尝试搜索下，了解下搜索后的页面是怎么样的。

哈哈，现在是不是感觉很眼熟呢？呵呵，其实所有的搜索引擎都一致的，只是语言不一样罢了；大家同样也能在右侧发现广告位！对，yandex.ru的关键字广告模式和google adwords是一样的！

接下来，我把近期我与yandex的客服经理之间的沟通，贴出来给大家看，方便大家的了解！

The text consists of a header (up to 33 characters in length including spaces) and the description (up to 75 characters in length including spaces). The header contains a hyperlink to the advertised site.

If there are more ads than ad space for the same keyword by different clients, only the ‘best’ 11 ads will appear when the user types in a matching keyword as part of his/her search request. You have an option to advertise in the premium position above search results or run your advertisement in the guaranteed 1st (top) position on the right or guaranteed positions below that. The lowest right position with no guaranteed placement appears in rotation with other advertisers. Usually, the higher positions cost more per click.

The ads from different clients with the same keywords are in an auction, thus the ad with the best bid (the price paid for each click) has a better chance to be displayed. The ad’s CTR (click-through-ratio, the average possibility for a user to click on a particular ad) is also counted when selecting the ‘best’ ads to be displayed.

When placing your Ad on Yandex.Direct you can change your bids for different ads and different keywords within your campaign, thus managing your expenditures and visibility in order to get required advertising effectiveness. The minimum bid is 0.01 c.u. (conventional units)

You have an option to operate the campaign on your own sign up for Yandex.Direct special service.

The minimum payment for nonresidents for a special service on Yandex.Direct depends on the form of the client’s payment;
1. Invoice payment.
The minimum is 21 000 Roubles (without VAT). There is no an obligatory sum of money that you have to spend during one month campaign
2. Credit card payment.
The minimum payment is 21 000 R + 18 % VAT =24 780 Roubles. Using this variant of payment you act as a resident of Russian Federation, physical person for our system of payment. And there is an obligatory sum of money that you have to spend during one month campaign - 24 780 Roubles (826 c.u., 1 c.u. = 30 Roubles http://www.cbr.ru/eng/).

如何？如果你的英语水平还行的话，应该能看明白，我把几个比较特殊的位置给用红色标示出来，方便大家达的重点留意！ yandex.ru的广告排名和adwords是一样的，CTR、质量分也是一样重要的。但是yandex.ru比较特殊的是，他们的开户费用比较高，如果是使用信用卡付款的话，是24780卢布，也就是7000多人民币- -!

不菲的广告也有另外个难以接受的条款，你必须在一月内花完…相当恐怖吧..通过和yandex.ru的客户经理沟通后，才发现。对于非俄罗斯的用户，yandex.ru没有优惠政策！！ 所以看来，yandex确实是对于个人来说，比较难以接受的模式，对于企业用户呢？是个比较好的选择，比较俄罗斯及东欧的市场还是很诱人的呵呵！